top of page

Welcome to our
blog posts
We hope you enjoy reading our thoughts on how we help entrepreneurs, please leave a comment, or get in touch!


How mistakes made in the cockpit can be used to help startup founders – a short series.
In the high-stakes world of aviation, risk is ever-present and the margin for error is razor-thin. Every takeoff, landing, and decision...
Julian Hickman
Jul 142 min read
Â
Â
Â


Why your Go-To-Market strategy matters more than you think...
Your Go-to-Market plan matters - really! Launching a startup is probably the most exhilarating and daunting challenge an entrepreneur can...
Julian Hickman
May 284 min read
Â
Â
Â


How can a Swiss cheese can make my venture start-up safer?
Combining a Threat Tolerability Matrix with Prof James Reason's "Swiss cheese" model can create a robust risk management framework for...
Julian Hickman
May 64 min read
Â
Â
Â


Tools to help entrepreneurs - using the Threat Tolerability Matrix to reduce risk
In the dynamic and often distracting environment of an early-stage venture, risks are everywhere. From achieving marketing and sales...
Julian Hickman
Apr 283 min read
Â
Â
Â
bottom of page