top of page

Welcome to our
blog posts
We hope you enjoy reading our thoughts on how we help entrepreneurs, please leave a comment, or get in touch!


Why Continuous Monitoring is crucial to Flight Safety
In the first part of this series we looked at why Risk Identification is the first and most important part of Flight Safety. In this, our second article we look at Continuous Monitoring to reveal how it follows Risk Identification and is a core part of every aviation environment. If we are going to stop an identified risk from becoming an accident, we need to do something about it. In aviation we usually intervene to change the way something is being done to reduce that risk.
Julian Hickman
Feb 132 min read


Why Risk Identification is the first, and most important part of Flight Safety
Risk identification in aviation is about systematically spotting anything that could cause harm before it leads to an incident, rather than waiting for something to go wrong. Early‑stage founders can borrow this discipline to find threats to their business model, operations, and people early, when they are possible and still easy to fix. What “risk identification” means In aviation, risk identification starts with defining the system (aircraft, route, processes, people), th
Julian Hickman
Jan 123 min read


How mistakes made in the cockpit can be used to help startup founders – a short series.
In the high-stakes world of aviation, risk is ever-present and the margin for error is razor-thin. Every takeoff, landing, and decision...
Julian Hickman
Jul 14, 20252 min read


Why your Go-To-Market strategy matters more than you think...
Your Go-to-Market plan matters - really! Launching a startup is probably the most exhilarating and daunting challenge an entrepreneur can...
Julian Hickman
May 28, 20254 min read
bottom of page