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We hope you enjoy reading our thoughts on how we help entrepreneurs, please leave a comment, or get in touch!


How mistakes made in the cockpit can be used to help startup founders – a short series.
In the high-stakes world of aviation, risk is ever-present and the margin for error is razor-thin. Every takeoff, landing, and decision...
Julian Hickman
Jul 142 min read
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Why your Go-To-Market strategy matters more than you think...
Your Go-to-Market plan matters - really! Launching a startup is probably the most exhilarating and daunting challenge an entrepreneur can...
Julian Hickman
May 284 min read
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How can a Swiss cheese can make my venture start-up safer?
Combining a Threat Tolerability Matrix with Prof James Reason's "Swiss cheese" model can create a robust risk management framework for...
Julian Hickman
May 64 min read
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Tools to help entrepreneurs - using the Threat Tolerability Matrix to reduce risk
In the dynamic and often distracting environment of an early-stage venture, risks are everywhere. From achieving marketing and sales...
Julian Hickman
Apr 283 min read
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Turbulence ahead - what lessons can entrepreneurs learn from the aviation Threat & Error Model to help keep a start-up safe?
Launching a venture start-up can be exhilarating, fuelled by determination and vision. But navigating the start-up landscape can often...
Julian Hickman
Apr 95 min read
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How the fund mandate of a venture fund constrains business operations and decision-making
When an entrepreneur accepts funding from a venture capital (VC) fund, they are entering into a relationship where they must not only...
Julian Hickman
Dec 17, 20245 min read
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The critical importance of a Go-To-Market (GTM) strategy for a venture business
A GTM strategy is a fundamental framework that defines how an early stage business will deliver its product or service to its target...
Julian Hickman
Dec 17, 20245 min read
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Why identifying your Scale Solution is critical for a venture business
In the world of technology startups, particularly in SaaS businesses, achieving your Scale Solution is often the defining factor that...
Julian Hickman
Dec 17, 20245 min read
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Alignment, what we mean by it and why it really matters
Let's define what we mean by Alignment Alignment, in the context of entrepreneurship and angel investing, refers to the shared goals,...
Julian Hickman
Dec 14, 20243 min read
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